Goodie Tuchews has the crown for more than 30 years! by Barbara L.Steinberg
It’s shocking to hear that some of you are not into sweets! A box of expensive chocolate truffles holds no fascination and luscious cakes aren’t your Achilles’ heel. You don’t wait breathlessly for all those candy-laden holidays – Valentine’s Day, Easter, Halloween, or Christmas – to be swept away into a sugar coma. However, on the rare occasion when your sweet tooth is itching to be scratched, do you know where to go? A place – special above all others – called Goodie Tuchews. Sacramento’s bona fide cookie castle; and where Terry O’Reilly, owner and lone baker, reigns as the Cookie Queen.
It’s amazing – nay, stunning – that longtime downtown residents and workers say they’ve never noticed the cookie heaven at 1015 L Street (circa 2007)-- and for many more years at 10th & J streets. Terry’s love affair with cookies pre-dates Goodie Tuchews’ 1981 opening. For five years she honed her cookie skills as a regional manager for Cookie Magoo, a Berkeley cookie chain (which eventually succumbed to the wilds of Mrs. Fields.) Terry had a short-lived break on the road to cookie connoisseur when she went to “live” in Europe . Three months later she was back in Sacramento working at the family-run Goodie Tuchews.
Terry’s dad came up with the 10th Street location. Though lackluster, the rent was cheap. And the name? Just a fun play on words, Goodie Tuchews, it was somehow fated. They found out after the fact that people use to call the Cal Western building the “Goodie Two Shoes Building ” because it housed so many non- profits. Terry, along with her father, Gerald, and six siblings crafted their cookies. Six Cookie Magoo recipes (Terry was granted these as long as she stayed out of the Bay Area) evolved into 19 and a local cookie legend was born. Eventually the other family members left the business and Terry became the cookie maven in 1994.
In more than 25 years at her 10th Street shop and now 5 years at 1015 L Street, Terry has baked thousands and thousands of cookies. About relocating she said, “Everything happens for a reason. The new space is luxurious and a better location.” Though she’s joined the ranks of prettier storefronts, her cookies will never be cookie-cutter. Each one is made with love. The most popular cookie is always the semi-sweet, chocolate chip without nuts. The only cookie to ever be retired was the gingersnap – due to lack of interest. And rumor has it that the chocolate cookie with peanut butter chips is a real “adult cookie”…try it with red wine. My personal favorites are Snickerdoodle and Chocolate Chip Macadamia Nut!
Quoting the Cookie Queen: “People said, ‘We thought you’d never make it!’ I never imagined after more than 25 years that I’d still be doing this. I made myself a job that I love. My motto has always been, Peace & Cookies on Earth!”